2008 IFLI—Franchise Expansion
Co-Organizer：International Franchise Association |
| Time |
Outline |
Speaker |
| 9:00--9:15 |
Opening Speech |
|
| 9:15--9:45 |
Release “ International Chains China Development Report” |
Robert Barrett
Advisory Director
Performance
Improvement
PricewaterhouseCoopers
Anthea Wong
Partner
Tax & China Business
Advisory
PricewaterhouseCoopers
|
| 9:45--10:25 |
Global franchise Trend & US Current Status
1、New trends of Global Franchise
Development
2、What can China Franchise Get
from the US franchise market
3、What standards do US Franchisorshold in chossing China
Partners |
Matthew Shay
President and CEO
International Franchise
Association |
| 10:25--10:55 |
Partner with International Franchisors
1、What made international
franchisors/Licensors come to China
2、What brought them to China/How can you learn about
them
3、points and legal terms that deserve attention in cooperation
with them
|
Philip F.Zeidman
Partner
DLA PIPER USA LLP
IFA |
| 10:55--11:05 |
Break |
| 11:05--11:40 |
Stylish Restaurants & Way to
Internationalization
1、South Beauty--Brand
Orientation and Market Segment
2、Strategy in fusing restaurant
and vogue
3、Capitalization helps to
internationalexpantion |
Luoyun
Senior PAto Chairperson
South Beauty Group |
| 11:40--12:10 |
Trader Expands into Retail
1、Significance to a traditional
import& export trader: expand to
retail sector and explore sale
channels
2、Opportunities and challenges
3、Join international franchise
chain, are we ready? |
Xu Xiaoxi
President
Xiamen International
Trade Group Co.,Ltd. |
| 12:10--13:30 |
Networking Lunch |
| 13:30--14:10 |
Franchise Chains PR Operation
Sharing
1、Emergency PR of Global FranchiseGiant against the
Globalization
2、Mc Donald’s PR Strategy in
2008 China
|
GregoryP.Gilligan
General Manager,
Corporate Affairs
McDonald’s (China) Co.,
Ltd. |
| 14:10--14:40 |
Transfer to a China distribution
model
1、Home ware market analysis
2、Models of Tupperware in China
3、Expanding channels |
Vincent Liang
Managing Director
Tupperware (China) Co. Ltd |
| 14:40--14:50 |
Break |
| 2008 IFLI—License & Retail Channels Co-organizer：Interasia & Associates |
| 14:50--15:30 |
Integration of Media resources and commercial resources
1、Media resources: build up brand image by mass media
2、PR and brands
3、Case share: chains |
Zhang Liang
CEO
Micro Media |
| 15:30--16:30 |
Concept and value of License
1、Basics of license. Current status both home and abroad
2、Value of License: integration of license and franchise |
Louis Lee
Managing Director Founder
Interasia & Associates |
| 16:30--17:30 |
Panel Discussion:
How to run brands license
1、how to run brands license
2、key points
3、value assessment of new brands, expectations of licensee |
Moderator：
Louis Lee
Zhang Yongli
Shanghai Doright Fashion Co., Ltd（Jeep Licensed Retailer）
Barry
Managing Director
HK Qingdao Daily
Qiu Xiaobin
General Manager
Shanghai Longtrust Trade Co., Ltd |
| 17:30--18:00 |
Q&A |
