Japanese supermarket giant Aeon will work together with the country’s largest food wholesaler Mitsubishi Food Ingredient to launch food supermarket business in China. They planned to build a local joint venture in three coastal provinces and start their operations within the year. Mitsubishi Food will be responsible for building the company’s logistics network that will be characterized by its sound temperature management. Aeon hoped to attract middle-class consumers in China by offering fresh food (as in stores in Japan) ahead of its local competitors.